Behavioral and Digital Economics for Effective Management (UBFC)

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A program to train future leaders and academics in economics and management to a high level of expertise in the intersection between management, behavioral tools and digital technologies.

BENEFITS

Develop the skills to evaluate research findings and to relate them to practical applications and solutions.
Be able to identify and mobilize the relevant tools in an organizational and/or operational context.
Be able to identify and understand the data required and approaches necessary to uncover and support behavioral solutions to a problem.

CAREER OUTCOMES

The graduates will act in fonction such as global strategists, analysts in counselling companies, chiefs in marketing services, management consultants, government officials, economists in banks and financial organizations, human resources managers, etc.
They can also do a PhD in Economics or in Applied Economics and Management.

ENTRY REQUIREMENTS

The BDEEM program is dedicated to French students from UBFC, as well as students from all over the world with a background in business, social sciences, anthropology, economics, finance, mathematics, engineering, political science, psychology, sociology, neuroscience, computer science or other integrated programs.

HOW TO APPLY

Applicants must follow the instructions on the website: http://www.ubfc.fr/application-procedure
Amongst others, they should hold a Bachelor’s Degree or Licence (180 ECTS) in science (mathematics, computer science, engineering, statistics and data analysis etc…), in economics and management, or other human sciences.

The application file must include:

A detailed CV
Diplomas with individual marks in different studied courses
A cover letter and possibly a recommendation letter

PROGRAM

SEMESTER 1 (Autumn, taught in Besançon)

Technical Tools
- Applied Statistics OR Applied Econometrics
- Data Analysis/Softwares
Strategic Economic Tools
- Microeconomics
- Cooperative Game Theory
Competition in Markets
- Theory and Practice of Auctions and Procurement
- Cartel Behaviors and Competition Policy
Technical and Strategic Determinants of Firm Performance
- Diagnostic et Analyse Stratégique des Marchés OR cours de français renforcé
- Performance Measurement: Key Performance Indicators
Business And Competitive Intelligence
- Research Seminar in Business/Competitive Intelligence
- Big Data, Business Intelligence
- Information Systems Management

SEMESTER 2 (Sping, taught in Besançon)

Economic Strategic Interaction
- Contracts and Incentives, Private and Public Economics
- Behavioral industrial organization
Experimental Behavioral Economics
- Experimental Economics, Markets and Negotiation
- Behavioral and Experimental Economics
Advanced Behavioral Economics
- Economics of Discrimination, Gender and Stereotypes
- Nudge Economics
Know-How and Soft Skills
- Business Games
- Personalized Professional Project
Internship Module
- Master Thesis
- Internship

SEMESTER 3 (Autumn, taught in Dijon)

Intercultural Management
- Managing Cultural Diversity
- Introduction to Intercultural Communication
- Culture and Area Studies
Financial Skills
- Financial Accounting
- Management Accounting
- Foundations of Finance
Strategic Behavior
- Strategy
- Marketing
General Skills in Management
- Human Resources Management and Business Ethics
- Decision Making - Business Game
- Internship preparation
- Conference/visits/Projects

PROFESSIONALIZATION

The BDEEM pedagogical approach emphasises connections with the corporate world (courses taught by professionals, mandatory work placements, consulting projects, etc). All course formats are highly interactive and will be partly conducted in close collaboration with companies.