" />
Aller au menu Aller au contenu Aller à la recherche
aA - +Imprimer la page

Behavioral and Digital Economics for Effective Management (UBFC)

Tags : formation continue formation initiale

logo UBFC couleurs fondtransparentA program to train future leaders and academics in economics and management to a high level of expertise in the intersection between management, behavioral tools and digital technologies.


  • Develop the skills to evaluate research findings and to relate them to practical applications and solutions.
  • Be able to identify and mobilize the relevant tools in an organizational and/or operational context.
  • Be able to identify and understand the data required and approaches necessary to uncover and support behavioral solutions to a problem.


The graduates will act in fonction such as global strategists,
analysts in counselling companies, chiefs in marketing services,
management consultants, government officials, economists in banks and
financial organizations, human resources managers, etc.
They can also do a PhD in Economics or in Applied Economics and Management.


The BDEEM program is dedicated to French students from UBFC, as well
as students from all over the world with a background in business,
social sciences, anthropology, economics, finance, mathematics,
engineering, political science, psychology, sociology, neuroscience,
computer science or other integrated programs.


Applicants must follow the instructions on the website: http://www.ubfc.fr/application-procedure
others, they should hold a Bachelor’s Degree or Licence (180 ECTS) in
science (mathematics, computer science, engineering, statistics and data
analysis etc…), in economics and management, or other human sciences.

The application file must include:

  • A detailed CV
  • Diplomas with individual marks in different studied courses
  • A cover letter and possibly a recommendation letter


  • Technical Tools
    • Applied Statistics OR Applied Econometrics
    • Data Analysis/Softwares
  • Strategic Economic Tools
    • Microeconomics
    • Cooperative Game Theory
  • Competition in Markets
    • Theory and Practice of Auctions and Procurement
    • Cartel Behaviors and Competition Policy
  • Technical and Strategic Determinants of Firm Performance
    • Diagnostic et Analyse Stratégique des Marchés OR cours de français renforcé
    • Performance Measurement: Key Performance Indicators
  • Business And Competitive Intelligence
    • Research Seminar in Business/Competitive Intelligence
    • Big Data, Business Intelligence
    • Information Systems Management

  • Economic Strategic Interaction
    • Contracts and Incentives, Private and Public Economics
    • Behavioral industrial organization
  • Experimental Behavioral Economics
    • Experimental Economics, Markets and Negotiation
    • Behavioral and Experimental Economics
  • Advanced Behavioral Economics
    • Economics of Discrimination, Gender and Stereotypes
    • Nudge Economics
  • Know-How and Soft Skills
    • Business Games
    • Personalized Professional Project
  • Internship Module
    • Master Thesis
    • Internship

  • Intercultural Management
    • Managing Cultural Diversity
    • Introduction to Intercultural Communication
    • Culture and Area Studies
  • Financial Skills
    • Financial Accounting
    • Management Accounting
    • Foundations of Finance
  • Strategic Behavior
    • Strategy
    • Marketing
  • General Skills in Management
    • Human Resources Management and Business Ethics
    • Decision Making – Business Game
    • Internship preparation
    • Conference/visits/Projects

  • Special Topics in Management
    • Entrepreneurial Finance
    • Management and Organizational Theories
    • From Consumer Behavior to Management of Consumer Experience
    • Project Management
  • internship module
    • Internship and Defense
    • Conference/visits/Projects


The BDEEM pedagogical approach emphasises connections with the corporate world (courses taught by professionals, mandatory work placements, consulting projects, etc). All course formats are highly interactive and will be partly conducted in close collaboration with companies.


Log In

Create an account